Privacy policy

Effective Date: 23/06/2025
Trading As: Maxx Labs
Registered Address: 128 City Road, London, EC1V 2NX
Email: contact@maxxlabs.co.uk

Introduction

Maxx Labs, a trading name of I.H Distributions Ltd, operates this website and all related content, features, tools, and services (the "Services") to provide you with a curated and secure shopping experience. Our store is powered by Shopify, which enables us to process transactions, store data, and deliver a seamless customer experience.

This Privacy Policy explains how we collect, use, share, and protect your personal information. By accessing or using our Services, you agree to the collection and use of information in accordance with this policy.

If there is a conflict between this Privacy Policy and our Terms of Service, the terms of this Privacy Policy will prevail with respect to the collection, processing, and disclosure of personal data.

1. Personal Information We Collect

We collect information that can identify or reasonably be linked to you, including:

• Contact Information: name, email, billing and shipping addresses, and phone number

• Payment Data: card details, financial account numbers, payment confirmation

• Account Details: login credentials, preferences, and support messages

• Transaction History: products viewed, purchased, or returned

• Device Data: IP address, browser type, network details, unique identifiers

• Usage Information: how and when you interact with our Services

• Customer Communications: emails, chats, and service requests

2. How We Collect Personal Information

We collect personal information from:

• You directly, when you create an account, place an order, or contact support

• Automatically, through cookies, analytics, and device tracking

• Third-party service providers, such as Shopify, payment processors, and logistics platforms

• Marketing partners, who help advertise and promote our products

3. How We Use Your Information

We use your data to:

• Fulfill Orders & Provide Services
  Process payments, manage accounts, fulfill deliveries, handle returns, and optimize your shopping experience.

• Improve & Personalize Services
  Recommend products, customize interfaces, and enhance our offerings.

• Marketing & Advertising
  Send promotions via email or SMS, and show relevant ads on third-party platforms (based on your browsing history or purchase behavior).

• Security & Fraud Prevention
  Detect suspicious activity, prevent fraud, and protect customer accounts.

• Legal Compliance
  Respond to lawful requests, subpoenas, or investigations.

4. How We Share Your Information

We may disclose personal information to:

• Shopify, our eCommerce platform provider

• Third-party vendors, such as payment processors, IT providers, logistics and analytics services

• Advertising & marketing partners to display personalized ads

• Authorities or law enforcement, when required by law

• Affiliates, corporate partners, or in connection with mergers or acquisitions

Note: Shopify may also use your data to improve their services. You can learn more here: Shopify Consumer Privacy Policy

5. Cookies & Analytics

We use cookies and tracking tools to:

• Remember your preferences

• Monitor website traffic and performance

• Serve targeted advertisements

You can manage cookie preferences via your browser settings or opt out of some advertising at YourAdChoices.

6. Your Rights & Choices

Depending on your location, you may have the following rights:

• Access / Know – What data we hold about you

• Correct – Fix incorrect data

• Delete – Request we erase your personal information

• Object / Restrict Processing – In certain cases

• Withdraw Consent – For marketing or specific uses

• Data Portability – Receive a copy of your personal data

To make a request, email us at contact@maxxlabs.co.uk. We may require identity verification.

If you’re in the EEA or UK, you may also:

• Lodge complaints with your national data protection authority

• Appeal our decision regarding your request

7. Children's Privacy

Our Services are not intended for individuals under the age of majority in your jurisdiction. We do not knowingly collect personal data from minors. If you believe a child has submitted personal information, contact us for deletion.

8. International Transfers

Your data may be processed outside your home country, including in Canada and the U.S. For users in the EEA or UK, transfers are made using appropriate legal safeguards like Standard Contractual Clauses.

9. Data Retention & Security

We retain data as long as necessary to:

• Maintain your account

• Fulfill legal obligations

• Resolve disputes

• Enforce our terms

While we use commercially reasonable safeguards, no system is 100% secure. Please avoid sending sensitive data via unsecured methods.

10. Updates to this Policy

We may update this Privacy Policy from time to time. Any changes will be posted here and indicated with an “Effective Date.” Continued use of our Services after updates constitutes agreement to the revised terms.

11. Contact Us

If you have questions, concerns, or want to exercise your rights, contact us at:
📧 Email: contact@maxxlabs.co.uk
📍 Address: 128 City Road, London, EC1V 2NX, United Kingdom

We are the data controller of your personal information.